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Smart Minds is a strategic business partner, with a network of professionals active in strategy, marketing, coaching and recruiting.
We support companies at their growt by connecting business, people and technology

Our 5 core beliefs
 

1. We believe that customer centricity is the sole reason that companies can exist and customer centric marketing must be the beating heart of every succesful company.
 

2. The road to customer centricity requires a clear strategy, operational excellence and a result driven mindset.  
 

3. Change of business processes and consumer centric marketing happens on the workfloor of your company, not somewhere else. 
 

4. Consumer centric marketing bundles in-depth technology expertise with agility, speed and a lean culture that allows innovation & testing. 

5. Companies capable to embed this in their DNA are the rising stars in the years to come.

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Founder

Smart Minds was founded by Guy Gelaude.
Guy has a background in strategy, marketing & sales and a proven trackrecord as digital mediaprofessional. In the past he worked for national and international companies ( FCR Media, Google Belgium, NedWorks).
Currently he is active for NedWorks as managing director


 

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Co-founder

Saskia joined Smart-Minds in September 2021.
She is an experienced key account manager, with a demonstrated history of working in the media and retail industry. 
Previously worked for Roularta Media Group, Salesforce and Colruyt Group (Collect&Go).


 

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