Who we are:
Smart-Minds, founded by Guy Gelaude in 2020, delivers hands-on senior leadership and strategic advisory at the intersection of business transformation, technology and talent.
With a proven track record across Google, NedWorks, and as Group CEO at Omnicom Media Group, he brings clarity, momentum, and measurable impact to complex transition phases.
As a Prosci® Certified Change Manager, he blends sharp execution with a globally recognized, data-backed methodology to master the human side of change.
Why Smart-Minds?
Because successful transformation requires clear strategic overview, hands-on experience and structured execution.
1. Experienced Leadership in Transformation: As Group CEO at Omnicom Media Group, he spearheaded 5 companies (+€170M Business) and reduced employee churn with 23 PPts over a period of 2 years. All this while increasing customer satisfaction and rolling out new strategic services that are key for future growth
2. Tech & Talent: 10+ years active at Google bridging digital innovation with talent development. During his time at Google he was the driving force behind the Digital Masters Academy , a digitals skills program in partnership with 20 academic partners and accredited by the Belgian Association of Marketing.
3. Certified Change Management (ADKAR -Prosci®): Transformations succeed or fail through people. As a Certified Prosci® Change Manager, he doesn't manage change on gut feel. He leverages a proven framework to guide teams through the transition curve—delivering faster adoption, minimal friction, and lasting cultural momentum.
4. Continuous Education: Certified by Vlerick Business School in Strategic HR, Financial Management, and AI leadership (Take the Lead on AI).
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